Google Analytics is a great tool to determine what works best when it comes to drawing traffic to your website. Concrete data is collected to inform you about how many people visit your website and for how long. Common demographics are gathered such as geographic location to make the decision where to promote your website. Gender and age group are also taken into account to alter your tone to fit your specific audience.
If your competition is providing customers with a great experience that you may have overlooked, GA can determine that. You can gain ideas and adapt to what seems to be the most intriguing to your targeted customers. Questions like, “what content of theirs is being shared the most?” can be answered to see which direction you should go in.
Another feature that will undoubtedly drive traffic to your website is revealing which keywords are bringing the most visits to your page. Even if you have already determined the most attractive keywords, the ones that deliver people to you most often will be pinpointed. With this knowledge, appearance on the first page of the google search is likely.
In order for a lead to convert, a series of steps must take place, known as a conversion funnel. In this process, each page with a URL is under observation. A problem page, such as where people exit, can be tracked and isolated so that it can be made into a better customer experience. Eliminating flaws from this page will allow for a smoother and more efficient conversion process.
Making adjustments to what has been proven most effective by Google Analytics will contribute to your path of success. Content design or length and how your customers perceive it can be determined and molded to exactly what the potential customer is in the market for.